Pepsi Boots Bottling
Meanwhile, the family continued to be involved in other aspects of the business. The small bottling operation acquired as part of The Model Ice Cream Company was greatly expanded when the company received Illinois's first Pepsi-Cola bottling franchise in 1935, serving five southeastern counties. Heath soon built up the highest per capita sales of Pepsi in the state of Illinois, and the second highest per capita in eleven Midwestern states.
The Heath Dairy was a vital part of the community, providing not only jobs but important food products to area homes. Heath Dairy trucks making their pre-dawn rounds to homes were very much a part of the local scene, as were the insulated Heath containers on every doorstep.
As the candy bar grew in popularity, the candy production facilities on South Jackson grew to keep up with sales. This was still a hand-operation from beginning to end. Ten years after "going national," the plant was partially machine-automated for the first time. As new equipment became available, it was added to the operation, but that "personal touch" added by the Heath family was never lost to automation. L. S. and his sons continued to be involved in the business on a day-to-day basis, as would the children of the sons and other members of the Heath family as the enterprise grew.
It was a sales achievement obtained during World War II that provided what has since been determined to be the major event toward growth for the Heath English Toffee Bar. A contract was obtained with the United States government to provide toffee candy bars for military distribution. Not only did this contract bring significant amounts of money into the company, but it exposed the unique and delicious confection to military personnel throughout the world, creating a broad base of consumers who would remain loyal to the Heath brand for many years to come.
In 1946, the company was incorporated, officially becoming L. S. Heath & Sons, Inc. Included in the original corporation were L. S. and his four sons, along with his two daughters, Ruby Heath Dowling and Mary Heath Morris, as well as the grandchildren living at that time.